Jul 24, 2022
In Welcome to the Forum
Almost daily, I speak with B2B CMOs who put time and effort into various online phone number list marketing activities such as SEO, advertising, and pay-per-click, but are frustrated that they haven't seen results - or if they have, those results haven't translated into more leads and sales. For some of these businesses, inbound phone number list marketing is the missing piece in their success puzzle. If you're a marketer or part of the marketing team at one phone number list of these companies and you're having trouble convincing your management to engage in inbound marketing to drive ROI for your phone number list business, this article will help you do that. Start with the “why” (break down your business goals) Without knowing where you would like to be and when, you will have a hard time justifying a marketing action. Make sure you understand the phone number list business goals you are trying to achieve very clearly. And no, “branding” or “increasing the total number of customers” are not clear goals! Your phone number list marketing goals should be SMART: specific, measurable, achievable, realistic, and time-bound. An example phone number list of a smart goal would be to “increase the number of primary customers by 10% over the next year”. Identify your current marketing efforts and ROI Your business needs to track marketing ROI (ROI) for all of your phone number list marketing efforts. Otherwise, slap your wrist and make it a top priority. There's no point in investing time and money in different marketing initiatives if you don't know how each one influences your overall phone number list marketing strategy and bottom line ROI. Identify where in the marketing funnel you currently have a problem (top, middle, bottom) middle of the funnel You have a problem in the phone number list middle of the funnel if you don't convert enough visitors into leads. If you have a high volume of traffic to your website, but are converting less than 5% of visitors to leads, you need to focus on fixing that part of the phone number list funnel. Check out this article on conversion rates to learn more. Bottom of the funnel You run into a problem at the phone number list bottom of the funnel if you don't convert enough leads into customers. If you have a high volume of leads but your conversion rates are below 2%, focus on fixing that part of the phone number list funnel. Explain to your CEO that implementing an inbound marketing strategy can help you heal all stages of the marketing funnel: instead of spending money on ads that only get so much attention that you pay them and seldom help you achieve your phone number list business goals.