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Apr 13, 2022
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Today, it's hard to discuss a marketing topic without mentioning marketing data, and for good reason. The right data can help us make decisions that are grounded in reality, connected to what customers want and contextualized against broader market forces. With so many statistics and analytics reports at our disposal, is there a situation where marketers can succeed buy email list by going against the data and following old-fashioned human instincts? Luckily for us, the answer is yes. Even in the most data-driven organizations, human curiosity and intuition will always factor into your final ideas. In fact, intuitive thinking just might be the secret to your next marketing breakthrough. In an interview with Forbes , former Disney CEO Michael Eisner buy email list suggests that it's important to rely on instinct and intuitive thinking when making key business decisions. He notes that when considering a problem, having multiple options on the table can be the "right" course of action, and your instincts can help you make the best decision. When Eisner was deciding where to put Disneyland's European location, he spoke to the CEO at the time, who suggested that two options — Spain and France — might each be the right one. Each country offered its own benefits. But Eisner followed his instincts to go with buy email list France both because it was a hub for tourism and because of his own fond memories of the country. Today, this decision to create Disneyland Paris has borne fruit. In this example, Eisner factored both market research and personal instinct into his trading choice, showing how instincts can combine with data to help you make better decisions. With the growing discussion around AI technology and the shift to workforce automation,
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