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omar faruk
Jul 28, 2022
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What are they going to get? The CTA should clearly give the potential transformation the next practical next step that the rest of the copy is preparing. Good behavioral phrases give your ad a sense of urgency. For example, there seems to be something available there right now . Calling an action The effective CTA is: Persuasive Bringing clear benefits to users Continue the momentum of conversion Take action Simple action-prompting phrases such as "sign up," "download now," and "start a free trial" have proven to be much more effective than ads without CTA. Netflix has phrases that encourage particularly compelling behavior. You'll also see an ad in the text just above the " Join for free for a whatsapp database month." Button. Please cancel at any time. " Netflix Action Phrases Details: How to create a CTA that actually triggers an action # 4-Target both newcomers and old people If you are familiar with the concept of marketing funnels, you know that you can transform people at different stages of the funnel. Single grain marketing funnel sauce The first step is to build awareness and interest, which is what most PPC campaigns aim for. They use keywords to target people who may not know exactly what your business offers. However, people in the second half of the marketing funnel know exactly what a company like you is offering and are already willing to buy. Use keywords specifically for people in the marketing funnel's commitment stage, such as "hire a social media management team." The closer your ad viewers are to their purchase intentions, the more likely they are to convert. 5 – Need to bid on a brand? Some people say you shouldn't bid on brand keywords. There is some wisdom in this. For example, you shouldn't bid on your brand. If someone knows your brand name, they can go directly to your site. They don't require you to pay for ads to guide them there. However, if you want to offer products that belong to other brands, you need to bid on those keywords . Therefore, if you are a Peugeot car dealer, do not bid on your business brand. Instead, bid on a "Peugeot car for sale". Helps match people who are looking for a particular product but can buy from different suppliers.
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