If your product is meant to make content distribution more simple and scalable, resist asking about tools your customers might already be using. Ask questions that help you understand their barriers and needs to execute at a high level. Decide how the feedback will be used. You want to respect your customers’ time by asking questions focused on them. A common mistake in customer interviews and surveys is asking questions about making your company’s messaging better. Yes, that will always be the end goal. However, language is important.
Your customers want to know how you can help them, not the other way around. So, before you script your questions, decide which area of the business you want responses for. This will help you be more strategic and help you script questions that give you actionable feedback. Image courtesy of Sprig Write your questions, then write ‘em again. First drafts are rarely perfect—although they’re incredibly helpful in getting your ideas down on paper. The next step buy email list is to organize those ideas and refine them into smooth, targeted, and impactful sentences.
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At first, your technical knowledge of your product might naturally find its way into your document, but you’ll want to avoid jargon and keep it simple for your customers. Write like you’re talking to a colleague or having a conversation in a coffee shop. Consumers are much savvier at picking out sales pitches and inauthentic copy in the digital age than they were 10 years ago. Write with empathy, tell your customers exactly how this data will be used, and try not to leave anything up to interpretation. Curated Tip: It also helps if you can offer an incentive in return for their feedback.