Prevention is better than cure, also Phone Number Database taking into account the high fines and possible reputational damage. Now you can investigate for yourself if you accidentally collected PII and manually remove it Phone Number Database from Google Analytics.The update affects all Google Analytics and Google Analytics360 users worldwide. B2B marketers in particular make grateful use of the information in the Phone Number Database network report, because it provides insight into organizations and the source of the traffic. In addition, tools such as Leadfeeder and Leadberry depend on this information for the data in their solution.
These parties are forced Phone Number Database to adapt the tracking method to a tracking script that must be placed on the website. Marketers who use network information will therefore have to look for an alternative. Why is Google doing this? To date, no official statement has been released regarding this unannounced Phone Number Database update. There is a lot of speculation on various web analytics forums. One reason could be that Google is more and more concerned with the privacy of their users. For example, this Phone Number Database article was published in mid-January about the blocking of tracking cookies in Google Chrome.
But it is not possible to Phone Number Database obtain information about individuals through the network report. So from that perspective the reasoning wouldn't hold. Other experts claim that the network report was underused by Analytics users and is therefore being phased out in phases. After the update, this report has become Phone Number Database virtually unusable. It is therefore possible that the function will disappear completely from Google Analytics in the foreseeable future. Also read: This is how you influence the crawling and indexing of your website Time will tell. In any case, we are keeping.