The accurate use of color matching can accurately convey different aesthetic tastes to the audience, so that the audience can deeply feel different psychological changes. This is the charm of color in visual communication design. In the world of color, all art is a work that expresses subjective emotions and has a temperature. 2 Color psychology Color psychology means that different colors will bring different feelings to people's psychology. For example, the feeling formed by red in the human brain is vigilance, while blue gives a psychological hint of relaxation, so there is a lot of traffic on the road.
The warning signs are all red, which makes people more Image Manipulation Service vigilant and ultimately stimulates people's physiological activities. Red represents unrestrained, fiery and festive atmosphere, but after adding different colors to match it, red expresses more than these nouns. In the contrast of similar colors, red appears more prominent, low-key and quiet, while in contrasting colors, it will appear dull, especially when there are brighter colors than red, it will be difficult to attract the attention of the audience, unable to highlight the key points of performance .
The emotional expression of different colors is the subconscious emotion that nature and human beings constantly form in the social development. In design, a keen grasp of color is an essential skill for every designer. Only by fully perceiving the emotion of color can we accurately convey the design concept and echo the emotions of the audience. 3 The application of color in graphic design 3.1 The design connotation expressed by color in graphic design Graphic design mainly serves the content of products. Designers need to consider the characteristics of the audience and choose and match colors according to the connotation of the product. Only in this way can they design excellent works.  After understanding and analyzing color performance and color psychology, creators will present design works with very subjective emotions.