Believe me, a voluntary opted-in database will more Latest Mailing Database than repay such a relatively small cost. Not sure what to do with the data? Again, this may require more thought, but doesn't all marketing? If you're promoting an event or Latest Mailing Database offer in a local newspaper or radio station, isn't it better to tell your actual customers too? You're going to get a far higher response rate from people who actually know your business.
THE PAYOFF... We have one client, a small country hotel, that has taken four years to build an voluntarily opted-in database of 1000 contacts with Latest Mailing Database just 500 email addresses, using a simple tent card. Yet their email campaigns regularly generate a return of 1000%! BUT BEWARE... Don't underestimate the importance of a suitable incentive (aka bribe) for customers to join.
The ubiquitous 'meal for two' just doesn't cut it. Make it something Latest Mailing Database appealing and attractive. If budget's an issue, reduce the Latest Mailing Database prize draw frequency to once or twice a year and up the value. And don't start the process if you can't or won't follow through.