This is related to the previous point but applied to the whole marketing funnel. Product education is at the forefront of our communication strategy. And there’s one thing we know for sure: You can’t over-educate your audience about the product. There are countless ways to use Ahrefs, and we’re glad that even independent experts share their tips:
The more complex your product is, the more you should prioritize education in your marketing communication.
Generally, our prospects already know Ahrefs pretty well before signing up. We took this to the extreme and even discouraged some people from signing up for our now-discontinued $7 trial:
Quote by Tim Soulo
We can afford this claim since we produce product-led content and educate our readers on how Ahrefs can help them solve hundreds of SEO and marketing problems.
Affiliate marketing whatsapp number list has a simple premise. Just like Batman and Robin, vendors team up with affiliate marketers for mutual gain, making it a win-win for many business owners.
Use every channel possible to distribute your product education resources. Here’s a list of all the channels we own and use for product education (feel free to take inspiration from them):
Ahrefs social media accounts + our personal accounts
Ahrefs FB Insider group
Ahrefs YouTube channel
Ubiquitous how-to guides and tooltips across the tool
8. Keep on improving your product
You can have the best product in your niche, but there will always be a huge list of features and improvements you can work on. Getting a new customer who assesses that you have the best product for them is great. But that favorable opinion can change in months or years to come if you rest on your oars.
There are three ways to guide your product roadmap:
Collect and evaluate customer feedback (we do this partially in public)
Monitor what the market wants (on social media, forums, industry events)
Consult with experts using the product