In the more than a month since New Oriental’s live broadcast room became Number List popular, its stock price has soared 10 times to the highest point of HK$33.15/share, and has fallen back to today’s HK$17.32/share. New Oriental's stock price has risen and fallen, but its live broadcast room seems to be rising all the way, and Dong Yuhui has also changed from an ordinary anchor to a "president-level anchor". After the explosion, what changes have taken place in New Oriental?
1. Has the New Oriental live broadcast room "cooled down"?
How popular was the New Oriental live broadcast room? On June 10, the "Dongfang Selection" Douyin account took off in the hot search. It only took 7 days to increase from one million fans to ten million fans. Live broadcast sales increased from tens of thousands to hundreds of thousands, and then to over 100 million. Soar again. Although before this, the "Oriental Selection" live broadcast room had been broadcast for several months without much success.
New Oriental anchors know astronomy and geography from top to bottom, and relying on humorous "high-end operations", the "Oriental Selection" live broadcast room is even called "the most cultural live broadcast room", and it has become popular since then. As of press time, the number of followers of the "Dongfang Selection" Douyin account has reached 2,254.5W, surpassing the "Make Friends Live Room" led by Douyin's first brother Luo Yonghao , whose Douyin account has 1,958.5W fans.
According to the new Douyin data, the "Oriental Selection" live broadcast room also handed over a sales of 681 million yuan in June, becoming the only live broadcast room on the Douyin platform with sales exceeding 600 million yuan in June.