We need to show users that we can trust the creator or company of the main content, the MC itself, and the website. Trust is especially important for e-commerce websites that require users for credit card information. About your site. All of this should make users feel secure while they are visiting. As a starting point, immediately SSL to your site as at least 70% of the results on the first page use SSL. You need to implement a certificate (this is one of Google's many scoring signals). " However, it's important to note that not all SEO experts really agree that EAT is a ranking factor (SEO experts such as Marie Haynes mention this).
Most SEO experts speculate that sites hit hard by the August 2018 core algorithm update also have significant technical SEO issues that must be ghost mannequin effect service overcome. This is one of the most important SEO factors that can't be ignored if needed. To regain the performance of the site. Marie also mentions it: "Google says EAT is very important Google EAT EAT is very important for your money and your life (YMYL) site If your site is a medical, legal, or financial site, it is important to have a good EAT. Your site may be considered YMYL if your site gives advice to help people make important decisions. If you sell products from your website, you are probably also YMYL. Personally, I think most websites on the web are considered YMYL. Your site that sells ballpoint pens may claim that people aren't helping to make key decisions in life. However, if you are doing credit card transactions on your site, people need to trust you.
So you are almost certainly YMYL. QRG shows that YMYL sites lacking EAT are considered poor quality sites. .. Google E-AT-1 Again, I think many sites are considered YMYL. Almost every topic area has people known as experts on this subject. Even if your topic isn't an obvious YMYL topic, it's a good idea to pay attention to Google EAT. " advertisement Continue reading below Manish Dudharejia also offers several ways to improve EAT. EAT has become an even more important element of Google's latest algorithms. However, if you lack technical SEO and allow your site to be easily crawled and indexed, all EATs around the world will not help your site's performance,